Refpay Media

If you run a small business, one thing that you probably don’t have is a lot of time. Firstly, we have a question… What are you trying to achieve with the social media platform that’s given to you with the kind of Business you do before we dive into the tools available to achieve this?

You need to ask that question before you start looking for the social media tools that are going to suit you.

Coming up with a plan and a strategy takes time- but after you’ve got this sorted on how to handle your social media and the optimization part, it gets easier with the help of Digital marketing agencies and the social media tools used by professionals. You necessarily do not need to do it all by yourself. 

Marketing Areas

For a complete social media and marketing plan, you will need certain tools to help in the following categories:

  • Web Analytics
  • Social Media Posting
  • Content Discovery
  • Security & Password Management
  • Email Marketing
  • Lead Generation
  • Content Marketing

Social Media Management Tools 

Social media management tools are similar to the “One Tool to Rule Them All” for web-based media. They ought to permit you to screen and draw in across the entirety of your social profiles. They ought to give reports so you can ensure what you are doing is fruitful. Picking the correct social media management tool is a more unpredictable choice. You’ll have to settle on one that supports your social networks and consider things, for example, the number of individuals who will be dealing with your social channels and what spending you can legitimize.

Before listing a bunch of social media tools, mentioning a couple of problems faced by people on social media for their branding online and even the ones that help you only enhance the business more effectively:


  • ContentCal is certifiably not a conventional online media management tool like Hootsuite or Sprout Social. It’s a web-based media arranging instrument for people or groups. Yet, ContentCal helps you and your group deal with your content arranging measure. 

  • For some independent ventures and offices, the content arranging measure is an all-out bad dream. Some don’t have any arranging cycle, and some will utilize paper, Excel bookkeeping pages, and surprisingly shared schedules. 
  • ContentCal replaces any remaining tools and makes it simple to conceptualize, plan, support, and distribute content all from one device. It’s simply so natural!


  • MailChimp is an email promoting and bulletin administration with a long and demonstrated history. Every month, MailChimp conveys around 4 billion messages and deals with every one of the issues that can emerge from conveying messages to your clients. 
  • If sending out emails is a task for you without getting into the nitty-gritty but suffice to say, has itemized investigation, so you can follow when your beneficiaries open the email or navigate to your site.


  • Buffer is an instrument that permits you to effectively post or offer to all your interpersonal organizations. Buffer permits you to post to Twitter, Facebook profiles, LinkedIn profiles and pages, Google+ pages, and Instagram. 
  • At whatever point you add a post to Buffer you pick which organization or organizations you need to present it on (for instance you should post to your Facebook Page, your LinkedIn profile, and Twitter) and it gets added to each arrange line. When it comes to the next time to post for your Facebook page, Buffer will post the first post in that queue and the same for each other network.


Video is amazing, however, 85% of individuals watch the Facebook video without sound. That is the reason adding inscriptions to your recordings is so significant. Rev is a sound or video-to-message record management tool that utilizes genuine individuals to accomplish the work.

#Google Analytics

  • Assuming you have a site or a blog, almost certainly, you as of now have Google Analytics introduced, and if not you ought to! It discloses to you the number of real guests you have, where they’re from, how long they stay on the site, where they come from, and considerably more! 
  • If you don’t follow your visits and guests on your site, how might you tell if your social media presence is really having an effect? Whatever business you are in, Google Analytics is an absolute necessity.


So, there you go, some of the tools that can help your brand’s social media presence. It only enhances and helps you keep up with the ever so evolving times and keep up with the trends. Obviously, you may differ and you may think there are some glaring exclusions. Feel free to leave comments below.